by Carleen Wild - Verve Contributing Writer
NBC15 WMTV News Anchor



In the event the beautiful new bold red signs have not drawn your attention, perhaps this little nudge will have you giving Rubins a second look! After nearly a century of doing business in the Capitol city, one of Madison's oldest furniture and home décor retail outlets decided it was time for a makeover.

Rubins furniture has given each of its 3 locations distinct new signage, starting by going from Rubins at their Whitney Way location, to just the R!  Manager Robin Bone, tells us the R Lifestyle store carries furniture themed toward a smaller apartment or condo, something we're seeing more of throughout town.  The east side store on Monona Drive maintains its status as the Clearance Center. And, Rubins downtown, too feels the new look compliments its theme of contemporary trends in home furnishings.



The E. Wilson Street location by the way for all you history and buy local buffs, is just down the street from the original Rubins location. It was almost a century ago that Ben Rubin opened Badger Furniture Co. on the corner where the Great Dane now stands. The company has been a family run business ever since.